[
  {
    "id": "seo-foundations",
    "title": "SEO Foundations",
    "category": "SEO",
    "level": "Beginner",
    "hours": 12,
    "price": 149,
    "rating": 4.7,
    "students": 8421,
    "tags": ["search", "keywords", "technical", "on-page"],
    "description": "Learn core SEO principles including crawlability, indexing, keyword research, on-page structure, and essential technical fixes.",
    "outcomes": ["Run baseline audits", "Map keywords to pages", "Implement on-page SEO", "Measure impact with GA4"],
    "instructor": "Ava Kim",
    "dateAdded": "2026-02-10"
  },
  {
    "id": "technical-seo",
    "title": "Technical SEO Deep Dive",
    "category": "SEO",
    "level": "Advanced",
    "hours": 16,
    "price": 219,
    "rating": 4.6,
    "students": 3920,
    "tags": ["technical", "schema", "performance"],
    "description": "Advanced diagnostics of site architecture, schema, log file analysis, and performance optimization for large sites.",
    "outcomes": ["Analyze server logs", "Implement structured data", "Fix rendering issues", "Optimize Core Web Vitals"],
    "instructor": "Ava Kim",
    "dateAdded": "2026-03-15"
  },
  {
    "id": "content-strategy",
    "title": "Content Marketing Strategy",
    "category": "Content",
    "level": "Intermediate",
    "hours": 10,
    "price": 169,
    "rating": 4.5,
    "students": 5213,
    "tags": ["content", "editorial", "calendar"],
    "description": "Plan and execute editorial calendars that balance demand capture and demand creation across channels.",
    "outcomes": ["Create editorial calendars", "Outline pillar pages", "Measure content ROI"],
    "instructor": "Maya Singh",
    "dateAdded": "2026-01-05"
  },
  {
    "id": "copywriting-conversion",
    "title": "Conversion Copywriting",
    "category": "CRO",
    "level": "Intermediate",
    "hours": 8,
    "price": 159,
    "rating": 4.8,
    "students": 6789,
    "tags": ["copy", "ux", "psychology"],
    "description": "Write clear, testable copy for ads and landing pages using user research, JTBD, and voice-of-customer insights.",
    "outcomes": ["Draft messaging hypotheses", "Build testable variants", "Map copy to funnel stages"],
    "instructor": "Maya Singh",
    "dateAdded": "2026-02-22"
  },
  {
    "id": "landing-optimization",
    "title": "Landing Page Optimization",
    "category": "CRO",
    "level": "Intermediate",
    "hours": 9,
    "price": 179,
    "rating": 4.6,
    "students": 4120,
    "tags": ["ux", "heuristics", "layout"],
    "description": "Use heuristics and analytics to diagnose friction, prioritize experiments, and design higher-converting pages.",
    "outcomes": ["Heuristic reviews", "Experiment roadmaps", "Wireframe effective pages"],
    "instructor": "Maya Singh",
    "dateAdded": "2026-04-01"
  },
  {
    "id": "ab-testing",
    "title": "CRO & A/B Testing",
    "category": "CRO",
    "level": "Advanced",
    "hours": 14,
    "price": 229,
    "rating": 4.5,
    "students": 3051,
    "tags": ["experimentation", "statistics", "ux"],
    "description": "Design trustworthy experiments, avoid common pitfalls, and interpret results beyond p-values to drive decisions.",
    "outcomes": ["Define hypotheses", "Calculate sample sizes", "Run ethical tests"],
    "instructor": "Maya Singh",
    "dateAdded": "2026-03-02"
  },
  {
    "id": "ga4-mastery",
    "title": "GA4 Mastery",
    "category": "Analytics",
    "level": "Intermediate",
    "hours": 11,
    "price": 199,
    "rating": 4.7,
    "students": 7422,
    "tags": ["analytics", "ga4", "events"],
    "description": "Set up reliable GA4 properties, event schemas, and exploration reports that reflect real business questions.",
    "outcomes": ["Design event models", "Build explorations", "Debug data quality"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-01-20"
  },
  {
    "id": "tag-manager",
    "title": "Tag Manager Deep Dive",
    "category": "Analytics",
    "level": "Advanced",
    "hours": 12,
    "price": 209,
    "rating": 4.4,
    "students": 2640,
    "tags": ["gtm", "data-layer", "tracking"],
    "description": "Master containers, data layers, and server-side tagging to improve accuracy and performance.",
    "outcomes": ["Plan data layers", "Audit containers", "Implement sGTM basics"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-03-25"
  },
  {
    "id": "google-ads-ppc",
    "title": "Google Ads PPC Mastery",
    "category": "PPC",
    "level": "Intermediate",
    "hours": 13,
    "price": 219,
    "rating": 4.6,
    "students": 5982,
    "tags": ["ppc", "google-ads", "bidding"],
    "description": "Build high-intent search campaigns, structure ad groups, and tune bidding for incremental performance.",
    "outcomes": ["Account structure", "Keyword mapping", "Bidding strategies"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-02-05"
  },
  {
    "id": "paid-social-meta",
    "title": "Paid Social: Meta Ads",
    "category": "PPC",
    "level": "Intermediate",
    "hours": 10,
    "price": 189,
    "rating": 4.5,
    "students": 4312,
    "tags": ["meta", "creative", "audiences"],
    "description": "Plan creative tests, set up pixel events responsibly, and structure campaigns that learn efficiently.",
    "outcomes": ["Creative matrices", "Event mapping", "Budget pacing"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-04-10"
  },
  {
    "id": "tiktok-ads",
    "title": "TikTok Ads Essentials",
    "category": "PPC",
    "level": "Beginner",
    "hours": 7,
    "price": 129,
    "rating": 4.3,
    "students": 2180,
    "tags": ["tiktok", "creative", "shortform"],
    "description": "Launch first campaigns on TikTok with performance-friendly creatives and measurement basics.",
    "outcomes": ["Creative briefs", "Campaign setup", "Attribution notes"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-03-18"
  },
  {
    "id": "email-marketing",
    "title": "Email Marketing Lifecycle",
    "category": "Automation",
    "level": "Intermediate",
    "hours": 9,
    "price": 169,
    "rating": 4.6,
    "students": 3841,
    "tags": ["email", "automation", "crm"],
    "description": "Design lifecycle sequences, segment audiences, and measure lift without over-sending.",
    "outcomes": ["Segmentation", "Lifecycle flows", "Deliverability basics"],
    "instructor": "Ava Kim",
    "dateAdded": "2026-01-28"
  },
  {
    "id": "marketing-automation",
    "title": "Marketing Automation with Integrity",
    "category": "Automation",
    "level": "Advanced",
    "hours": 12,
    "price": 219,
    "rating": 4.4,
    "students": 1760,
    "tags": ["automation", "journeys", "cdp"],
    "description": "Implement journeys that respect consent, maintain data quality, and drive sustainable outcomes.",
    "outcomes": ["Consent design", "Unified profiles", "Metrics and QA"],
    "instructor": "Ava Kim",
    "dateAdded": "2026-02-27"
  },
  {
    "id": "attribution-modeling",
    "title": "Attribution Modeling Essentials",
    "category": "Analytics",
    "level": "Advanced",
    "hours": 10,
    "price": 199,
    "rating": 4.3,
    "students": 1495,
    "tags": ["attribution", "modeling", "incrementality"],
    "description": "Understand the strengths and limits of last-click, data-driven, MMM, and geo experiments.",
    "outcomes": ["Compare models", "Run lift tests", "Communicate uncertainty"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-02-14"
  },
  {
    "id": "influencer-fundamentals",
    "title": "Influencer Marketing Fundamentals",
    "category": "Social",
    "level": "Beginner",
    "hours": 8,
    "price": 149,
    "rating": 4.2,
    "students": 2630,
    "tags": ["creator", "briefs", "contracts"],
    "description": "Source creators, draft briefs, and track performance with clear expectations and fairness.",
    "outcomes": ["Creator discovery", "Contract basics", "Performance tracking"],
    "instructor": "Maya Singh",
    "dateAdded": "2026-03-05"
  },
  {
    "id": "linkedin-ads",
    "title": "LinkedIn Ads for B2B",
    "category": "PPC",
    "level": "Intermediate",
    "hours": 9,
    "price": 199,
    "rating": 4.5,
    "students": 2891,
    "tags": ["b2b", "linkedin", "targeting"],
    "description": "Build ICP-based targeting, test offers by funnel stage, and manage CAC with patience.",
    "outcomes": ["ICP mapping", "Offer testing", "Bidding and budgets"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-01-16"
  },
  {
    "id": "organic-social",
    "title": "Organic Social Strategy",
    "category": "Social",
    "level": "Beginner",
    "hours": 7,
    "price": 129,
    "rating": 4.1,
    "students": 3120,
    "tags": ["social", "content", "community"],
    "description": "Develop sustainable social programs that favor community value, not vanity metrics.",
    "outcomes": ["Channel prioritization", "Content pillars", "Community loops"],
    "instructor": "Maya Singh",
    "dateAdded": "2026-03-11"
  },
  {
    "id": "ecommerce-analytics",
    "title": "E-commerce Analytics with GA4",
    "category": "Analytics",
    "level": "Intermediate",
    "hours": 10,
    "price": 199,
    "rating": 4.6,
    "students": 3410,
    "tags": ["ecommerce", "ga4", "reporting"],
    "description": "Configure e-commerce events, funnels, and reporting views that distinguish discovery from conversion.",
    "outcomes": ["Events and params", "Funnel analysis", "LTV cohorts"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-02-02"
  },
  {
    "id": "funnel-design",
    "title": "Funnel Design & Measurement",
    "category": "CRO",
    "level": "Intermediate",
    "hours": 9,
    "price": 179,
    "rating": 4.4,
    "students": 2321,
    "tags": ["funnel", "measurement", "dashboards"],
    "description": "Map funnels that reflect real buying journeys and define metrics that minimize perverse incentives.",
    "outcomes": ["Journey mapping", "Metric selection", "Dashboard briefs"],
    "instructor": "Maya Singh",
    "dateAdded": "2026-01-30"
  },
  {
    "id": "lookers-studio",
    "title": "Looker Studio for Marketers",
    "category": "Analytics",
    "level": "Beginner",
    "hours": 6,
    "price": 129,
    "rating": 4.2,
    "students": 2504,
    "tags": ["looker", "dashboards", "visualization"],
    "description": "Build clean and honest dashboards that make performance review efficient and accountable.",
    "outcomes": ["Data connectors", "Report layouts", "Stakeholder views"],
    "instructor": "Diego Ruiz",
    "dateAdded": "2026-03-29"
  },
  {
    "id": "affiliate-marketing",
    "title": "Affiliate Marketing Basics",
    "category": "Acquisition",
    "level": "Beginner",
    "hours": 7,
    "price": 139,
    "rating": 4.0,
    "students": 1980,
    "tags": ["affiliate", "partners", "tracking"],
    "description": "Set up partner programs with transparent terms, fair payouts, and clear measurement.",
    "outcomes": ["Program setup", "Partner onboarding", "Tracking and payouts"],
    "instructor": "Ava Kim",
    "dateAdded": "2026-04-06"
  },
  {
    "id": "strategy-blueprint",
    "title": "Marketing Strategy Blueprint",
    "category": "Strategy",
    "level": "Advanced",
    "hours": 12,
    "price": 229,
    "rating": 4.7,
    "students": 2110,
    "tags": ["strategy", "planning", "leadership"],
    "description": "Create an annual plan that aligns research, positioning, channels, and resources with realistic pacing.",
    "outcomes": ["Research synthesis", "Positioning", "Channel planning"],
    "instructor": "Ava Kim",
    "dateAdded": "2026-04-15"
  }
]